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In 1938, mountain climbers Lloyd and Mary Anderson joined the 21 climbers, the men of the Northwest Recreational equipment was found, Inc. (REI). Corporate structure REI as a consumer cooperative to purchase high-quality ice axes and climbing equipment from Europe because such gear could not be bought locally. The word quickly spread and soon many others joined the non-cooperative. As REI grew, she is a selection of outdoor clothing available to members of the cooperative. Over the past six decades, REI has become the leading specialty equipment and outdoor clothing. REI serves the needs of people from outside the 82 retail stores in the U.S. and direct sales via the Internet (REI and REI-OUTLET.com), telephone and e-mail. Today, REI is the nation’s largest consumer co-operative, and more than 2.8 million members. Although the gear sold by REI looks a lot different than what he did in 1938, is a joint project remains central to REI. While non-members are invited to purchase REI, only members enjoy special benefits, such as an annual payment of members of the eligible purchases. REI business success thanks to the cooperative to restore aid to its active members in 2005, a total of more than $ 50 million and provide $ 2.5 million in donations to support the outdoors and outdoor recreation. REI’s reputation is to improve the team of employees, which recognized his knowledge of both foreign and outdoor equipment and is a friendly resource that will help all customers, from beginners to well-met, is to prepare for outdoor adventures.

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